Rick Ruby, a professional mortgage coach and mortgage lender. speaks to loan reps and provides special tips to improve their business.
So do you want to make more money? As a Loan Officer the best source of income you have is your relationships with realtors. How many realtors refer you at least 4 deals a year? 5? 10? 15? No matter how many realtors you're working with using the following tactics and scripts you will double that number. The #1 way for you to generate more Leads from real estate agents is... CALL THEM! The first step is to compile a targeted list of 30 agents who close a minimum of 16 sides per year. Then call them every Monday before noon for the rest of your career. Call these agents to either invite them to something, set an appointment with them, or to ask for a leads. Always use this formula when making your Monday calls: Honor first, then state your goal, then quantify your goal (use a number), Build the relationship/set the appointment. YOU DON'T NEED TO GIVE DETAILS.
Here's an example of what you want to say on the phone:
Hello Dixie, this is Josh Sigman from Legacy Mutual Mortgage. I have heard all sorts of great things about you. Just yesterday, I was at an Alamo Title company closing and the escrow officer said that i absolutely needed to meet you. I am going to be at your office tomorrow visiting with another agent and thought that I would come by and introduce myself to you. Can I swing by at 2 or 3?
"Actually, I am kind of busy."
Of course you are! I thought it would be a long shot. Everyone tells me how you are the next big mover and shaker in the industry. If I push it out a week, what is your lightest day in the office?
"Uh, typically Wednesdays??"
Tell you what, let's make it 2pm next Wednesday. I will bring your favorite Starbucks. What is your drink of choice?
"Vanilla Latte."
Perfect, I can't wait to meet you, see you next week.
Note the formula:
1. Honor
2. Triangle trust
3. Close
4. Overcome through honor
5. Close
The second most important part is the uplift and honor!
The third and perhaps most important in my opinion is "would you be kind enough" when asked in this manner it appears to work better than other invitations. Maybe it's psychological and they ask themselves "am I kind??" Who knows!
You can always add or subtract from this. It's just a basic, hey I don't know you and you don't know me I'm trying to get an appt...
Is the idea of making these calls every morning intimidating? Of Course! Is it a lot of work to make 30 phone calls every Monday before noon? Absolutely! However, when weighing the cost of not making these calls, I believe that the choice is clear! In this ever changing industry there is only one sure fire way to consistently generate leads and deals. Actively pursuing new realtor relationships and maintaining your current ones will guarantee that you continue to grow your income every year. Everyone needs direction and accountability in life, why would you run your business without it? Call 1-800-660-6670 today to get signed up for the Next Level Coaching program so you can have the direction and accountability you need to make your business explode!
About The Core Training
The CORE Training, Inc. is a business consulting company that coaches and mentors Top Producing Loan Consultants and Real Estate Agents from all over the country. We specialize in training our students how to have very Successful Businesses which support their lives and provide financial freedom for their families. The CORE is the ONLY training company where you learn from other professionals who are currently in the business and living what we teach every day. We have coaching for both Real Estate Agents and Loan Officers no matter what stage you are in your career.
About Rick Ruby
Expertise: Accumulating Wealth, Money Master
Rick was a top loan officer from 1984 until 2007. He currently manages a profitable mortgage company in Michigan, as well as mortgage offices in Cornelius and Charlotte NC. Rick used his extensive mortgage expertise to start The CORE Training, Inc
The Core Training
9723 Northcross Center Ct.
Ste. D
Huntersville, NC 28078
PHONE: 800-660-6670
FAX: 248-920-0817
www.thecoretraining.com
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